Let’s say you sell homemade fondant cakes online. Somebody searches for “fondant cakes” and OMG they’ve just landed on your site. They’ve clicked on one of your hot sellers and are entering credit card information before you can say ‘Jack’. That lovingly baked chocolate cake with gold trimmings just flew off the shelves!…
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Pay-per-click campaigns can be extremely beneficial, especially if you do them right. Here at The Commerce Shop, we’ve compiled these five tips to help you optimize your PPC campaign, so that your next campaign will be a huge success! First and Foremost ROI, ROI, ROI! While often overlooked, the return-on-investment, or ROI, is…
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